Resilience commercialized

While watching the Winter Olympics, I was pleasantly surprised by this commercial from Proctor and Gamble.  You can view it in-line below too:

Although I don't know how successful the commercial will be for P&G (I couldn't name a P&G product and the commercial doesn't describe any), I think the commercial is an incredible public service announcement.   By promoting resilience, grit, determination, P&G may be really helping people, as is summarized in this excellent New York Times piece on resilience by the appropriately named Paul Tough.